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CASE STUDY

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News / Product Releases

SFA Saniflo Supports SCI-Arc/Caltech’s Solar Decathlon Entry with Grinder Donation

SFA Saniflo Provides Saniswift Drain Pump System To Aid Family Counseling Center in Alaska

Enhanced SANISWIFT Gray Water Pump Makes Adding a Wet Bar, Laundry Sink, Shower Easier Than Ever

SANICUBIC 1 Grinder System Offers Clog-Resistant, Lower-Cost Alternative to Sewage Ejector Packages

With Years of Proven Technology, Redesigned SANIBEST PRO Offers Most Powerful Upflush System

Saniflo Unveils SANIACCESS Upflush Macerating Unit, With Double-Panel Access for Easier Maintenance

Saniflo Redesigns Web Site, Offering Enhanced Project-Planning and Product-Selection Features

SANIMARIN Delivers Quiet, Efficient, Reliable Plumbing Solutions for Every Boat Owner

New SANITOP Offers Quiet Performance Plus Ability to Create a Half Bathroom Anywhere

Saniflo Unveils ‘Quiet Range’ Saniplus Macerator With Higher Performance, Quieter Operation

Compact, 1-GPF SANICOMPACT® Saves Water, Turns Tight Spaces into New Bathrooms

New Compact SANICUBIC® CLASSIC Handles Wastewater Removal for an Entire Structure

‘Touch of Security’: New SANIALARM Detects High Water Levels in a Macerator or Gray Water Pump

Powerful, Petite SANISWIFT Gray Water Pump Comes Preassembled, Saving Installation Time


Feature Articles

The Pitfalls of Busting through Concrete

Herndon Plumbing Installer Recommends Above-Floor Plumbing vs. Sewage Ejection

Slumping Economy Prompts Homeowners To Open Doors To Family and Boarders

Now Is an Excellent Time for Smaller Residential Remodeling Projects

A Better Way to Build a Basement Bath

Now That’s Comforting: A Luxury Basement Addition That Doesn’t Break the Bank!


Case Studies

Taking Care of Business: Indiana Wholesaler Saves 12 Hours in Labor Installing Above-Floor Plumbing Systems for New Restrooms

In Wake of Hurricane Sandy, Resourceful Plumber Provides Homeowner with Money-Saving, Above-Floor Plumbing Solution

For Rent: Above-Floor Plumbing System Transforms Wholesaler’s Family Room into Studio Apartment

Landmark Wurlitzer Building Saved Nearly $20,000 On New Sanitary Line with Above-Floor Plumbing System

Saniflo Gives Hajoca Orlando Timely Solution to Restroom Drainage Problem, Showing Maceration Not Just for Basements

When Conventional Plumbing is too Costly or Impossible, One Proven Alternative Pleases Contractors and End Users

When a wholesaler encounters a plumbing challenge, he finds the up-flush solution in his own inventory!

Stafford Springs Plumbing Installer’s Cutting-Edge Design Keys Restoration of 19th Century Remington Rand Building

South Richmond Hill Plumbing Installer Modernized Fordham University’s Walsh Library Restrooms

Sanicubic Lift Station Solves Industrial Firm’s Long-Distance Drainage Problems Cost-Effectively

No Bathroom? No Problem. Easy-In/Easy Out Macerating Toilet Eases Construction Headache

Saniflo Gives Hajoca Orlando Timely Solution to Restroom Drainage Problem, Showing Maceration Not Just for Basements

Hajoca Orlando manager Jim Holtzapple was ready to cut into his concrete floors to install drainage for a new restroom until he learned that above-floor maceration could shrink installation time from 10 days to one, while saving $1,700. Who says maceration is just for basements?

BY JOHN O’REILLY

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— Maceration. Chances are, you’ve come across this “new” plumbing technology with the strange-sounding name at one time or another in recent years. An innovative alternative to conventional, below-floor drainage — developed in Europe almost 60 years ago — maceration first came to the U.S. market by way of Canada in the late 1990s.

If you are a plumbing wholesaler or contractor based in the Northeast or the Middle Atlantic, macerating systems should be a familiar solution to a variety of plumbing-drainage problems. But if you work in the South or West, you may associate the technology primarily with basement applications. In fact, you may well think that, when it comes to maceration, basements are the only application: And, because there are few homes with basements in your region, you’ve seldom, if ever, seriously considered maceration a viable option. If so, what a shame.

That’s certainly how 36-year plumbing-industry veteran Jim Holtzapple, manager of Hajoca’s Orlando branch since 1996, regarded macerating plumbing technology until recently. But then a timely sales visit by Regis Saragosti, CEO of SFA Saniflo, and his local sales agent, Tom McGuire of Florida Sales & Marketing, saved Hajoca a nifty $1,700 on a branch-expansion project. Today, Holtzapple is not only a true believer, but also a true believer with inventory, as he and his sales staff actively promote the Saniflo line of macerators, grinders and drainage pumps to the trade.

“It can be tough to overcome the basement-only bias,” says Holtzapple of his selling efforts in Central Florida. “But once you show plumbers how well the technology works, they immediately begin to think of various uses. There are a lot more options to it than what people think at first.”

No busting through floors
Holtzapple’s — and Hajoca Orlando’s — conversion to maceration came relatively quickly last summer. The 30,000-square-foot (sf) branch was in the midst of a 2,000 sf expansion, including an enlargement of the counter area, with a new customer restroom nearby.

Then came the meeting with Saniflo, just a few days before floor-excavation work was set to commence. “Regis and Tom showed me how a macerating system with above-floor piping would eliminate the need to break through our concrete floors and all the problems and costs that entails,” says Holtzapple. “I was acquainted with maceration and the Saniflo brand in particular, having sold a system or two in my time. But I had just never thought about it for this particular application.”

Installation was done by Hajoca customer John Mulvaney of Mulvaney Plumbing Systems of nearby Apopka, Fla. He requoted the job with a Sanibest Pro system, which resulted in the $1,700 savings, including labor.

Holtzapple estimates that it might have taken Mulvaney 10 to 15 days to get his facility back to normal in the wake of the headaches and hassles of tearing up the floors. But with the Sanibest Pro, which handles drainage for both a toilet and a sink, Mulvaney had the new restroom “up and running in a day,” reports Holtzapple. The renovation was 100-percent finished in mid-September.

Restroom = Showroom
As other wholesalers who have installed macerating systems in their customer restrooms have happily learned, these facilities make excellent, impromptu “showrooms” for the technology. Rather than hiding the macerator —along with its supply, discharge and vent pipelines — within the wall, Holtzapple had Mulvaney position the lines in full view of anyone using the facility. Seeing and hearing the exposed device in operation inevitably triggers questions from curious plumbers.

“Early on, a number of our customers were shocked to see that the system required only a three-quarter-inch discharge line,” Holtzapple remarks. “They insisted that we should have installed a minimum two-inch line to handle the waste.”

Simply demonstrating the system in the restroom proved the critics wrong, of course, according to Holtzapple. “But by raising these doubts and questions, the washroom gives us an excellent opportunity to sell the product. It’s been a very positive experience that has spurred our customers to think of different problem applications where maceration could readily provide the solution.”

Like so many macerating projects, the Hajoca Orlando installation is “scalable” to accommodate further expansion. “One of the great options with this system is our ability to add a third fixture,” Holtzapple explains. “For example, if we wanted to install a urinal inside the restroom or attach a drinking fountain or a laundry sink to an outside wall, the same macerator could handle the new fixture as well as the existing toilet and lav.”

In the aftermath of the renovation, Hajoca Orlando began stocking Saniflo product in earnest. At first, Holtzapple confined his inventory to macerators, but he soon expanded the offering to include grinders for commercial and whole-house applications, as well as drainage pumps for kitchen and laundry room projects, as well as condensate pumps for HVAC applications.

Tom McGuire of Florida Sales & Marketing, which was awarded the Saniflo line in mid-2013, insists “there are a lot of renovation-type applications beyond the basement for this product.” Two are especially promising in his territory:

  • High-rise buildings, including office towers and multi-family dwellings: These projects typically involve tenant-finishing jobs that require additional plumbing lines; e.g., a coffee area, a wet bar, a laundry room, etc. If the property is residential, below-floor drainage lines are likely prohibited. But whether residential or commercial, if the structure is made of pre-stressed concrete with tension cables in the slab, core-drilling can be an expensive risk: Hit one of those cables, and the building’s structure integrity can be seriously compromised.

Comments McGuire: “Above-floor maceration is a perfect solution in these cases, avoiding both the expense of pounding through concrete, as well as the need for the contractor to x-ray the floors to avoid hitting a cable.”

  • Commercial gray water applications: Florida enjoys a very active gray water drainage market, McGuire notes. These include not only residential projects (laundry tubs, half baths, summer kitchens), but also numerous commercial jobs. These applications usually call for drainage pumps that do not include a macerating or grinding function, because there is no solid waste.

“Not long ago, all the Taco Bell restaurants in Orlando moved their soda fountains from behind the counter into the dining area,” says McGuire, citing a typical application. “But these existing buildings had no provision for drainage, so every one of these soda fountains now has a gray water pump underneath, pushing the waste to the nearby sewer system.”

Hajoca Orlando’s two-person, outside sales team of Chris Corbin and Bob Foget share a combined 60 years in the plumbing industry. In getting up to speed with maceration, its uses and operation, they quickly grasped its potential and versatility. Not surprisingly, their biggest challenge has been overcoming their market’s basement-only bias. “That’s just the way people think right now,” says Holtzapple, “but we’re working hard to change all that.

“At this point, we’re in the education and training phase with most of our customers,” he continues, explaining that Saniflo has worked closely with his branch to keep stock levels and turnover at healthy levels. “But as the trade learns what this product is really all about and its potential, and once they see what we have in stock, I’m very confident the sales will come.”

# # #

SFA SANIFLO U.S.A. — whose parent company originated macerating plumbing technology — offers a complete line of up flush toilets and gray water pumping systems for residential and commercial applications. Saniflo developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. Saniflo markets through independent sales agents throughout North America, and the product line is currently available at distributor and dealer locations throughout the United States and Canada.

For more information, contact Saniflo at 1-800-571-8191. Or visit the Saniflo website at www.saniflo.com.

For editorial assistance, including photography, contact John O’Reilly c/o O’Reilly DePalma:
815-469-9100 or john.oreilly@oreilly-depalma.com.

# # #

Contacts:

Distributor:
Jim Holtzapple, manager
Hajoca Orlando
T: 407-822-3560
E: jholtzapple@hajoca.com

Manufacturers Rep:
Tom McGuire, territory manager
Florida Sales & Marketing
T: 407-470-3029
E: tom@mcguiregroupsales.com

Installing Contractor:
John Mulvaney
Mulvaney Plumbing Systems Inc.
1718 Yvonne St.
Apopka, Florida 32712
T: 407-814-3116
Fax: 407-814-3145
Cell: 407-459-6466
E: john@mulvaneyplumbing.net

Photo Credits:
Roberto Gonzalez

 

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
Exterior of Hajoca’s 30,000-square-foot branch in Orlando, Fla.

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Hajoca Orlando manager Jim Holtzapple was familiar with maceration technology, but “I had just never thought about it for this particular application” until a timely visit by Regis Saragosti, CEO of SFA Saniflo, and his local sales agent, Tom McGuire of Florida Sales & Marketing.

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
Hajoca Orlando manager Jim Holtzapple (left) with customer John Mulvaney of Mulvaney Plumbing Systems in Apopka, Fla. Mulvaney did the installation of the Sanibest Pro macerating system at the Orlando branch.

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Hajoca Orlando manager Jim Holtzapple (left) with customer John Mulvaney of Mulvaney Plumbing Systems in Apopka, Fla. Mulvaney did the installation of the Sanibest Pro macerating system at the Orlando branch.

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
Hajoca Orlando manager Jim Holtzapple (left) with customer John Mulvaney of Mulvaney Plumbing Systems in Apopka, Fla. Mulvaney did the installation of the Sanibest Pro macerating system at the Orlando branch.

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Hajoca Orlando manager Jim Holtzapple inside his new customer restroom with the Sanibest Pro system from Saniflo. Use of the above-floor plumbing technology “eliminated the need to break through our concrete floors and all the problems and costs that entails,” explains Holtzapple, who estimates he saved $1,700 on the installation.

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
The Sanibest Pro system from Saniflo, as seen inside the new customer restroom at Hajoca Orlando. Manager Jim Holtzapple had plumber John Mulvaney position the pipelines and macerator (behind the toilet on the left) in full view of restroom-users. Seeing the exposed device in operation inevitably triggers questions from curious plumbers.

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John Mulvaney of Mulvaney Plumbing Systems with the Sanibest Pro macerating system he installed at Hajoca Orlando. Manager Jim Holtzapple estimates that Mulvaney might have needed 10 to 15 days to get the Hajoca Orlando facility back to normal in the wake of tearing up the floors. But with the Sanibest Pro, Mulvaney had the new restroom “up and running in a day,” says Holtzapple.

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
John Mulvaney of Mulvaney Plumbing Systems with the Sanibest Pro macerating system he installed at Hajoca Orlando. Manager Jim Holtzapple estimates that Mulvaney might have needed 10 to 15 days to get the Hajoca Orlando facility back to normal in the wake of tearing up the floors. But with the Sanibest Pro, Mulvaney had the new restroom “up and running in a day,” says Holtzapple.

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Floor level view of the Sanibest Pro macerating system with the macerator in the background behind the toilet.

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Saniflo Case Study: Hojoca Orlando Saniflo Case Study: Hojoca Orlando
Manager Jim Holtzapple (left) with Saniflo sales agent Tom McGuire of Florida Sales & Marketing inside the newly remodeled counter area at Hajoca Orlando. Installing the Sanibest Pro macerating system in the nearby customer restroom at Hajoca Orlando has been “a very positive experience,” reports Holtzapple, one that has “spurred our customers to think of different problem applications where maceration could readily provide the solution.”

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Manager Jim Holtzapple (left) with Saniflo sales agent Tom McGuire of Florida Sales & Marketing inside the newly remodeled counter area at Hajoca Orlando. Installing the Sanibest Pro macerating system in the nearby customer restroom at Hajoca Orlando has been “a very positive experience,” reports Holtzapple, one that has “spurred our customers to think of different problem applications where maceration could readily provide the solution.”

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Saniflo Case Study: Hojoca Orlando  
Shown here is the new customer restroom at Hajoca Orlando while under construction during the summer of 2013. Piping is for the above-floor Sanibest Pro macerating system, not yet installed.

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